2020 will be the 7th year of SBR. It's always the first full Wednesday through Sunday following Valentines Day, with the "big ride day" being on the Saturday of that date range. For any given year, find V-day on the calendar, then go forward until you come to the first Wednesday. That's when Skyway Beer Run officially starts. For 2020, that's Feb 19 to 23, with the big day on the 22nd.